US
Skittles Accused Of White Supremacy
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An attempt by Skittles to celebrate LGBT Pride Month has been met with backlash from various left-leaning activists on social media.
The candy manufacturer removed the iconic rainbow colors from its product in a tribute to Pride Month. The company stated, “During Pride, only one rainbow matters. So we’ve given up ours to show support.” A portion of the profits from each bag will go to LGBT charities.
The decision was met with backlash by those who felt that the move was racist and reminiscent of white supremacy. Jezebel’s Whitney Kimball wrote an article entitled, “It Is Agreed That White Skittles Were A Bad Choice For Pride Month.” TIME Magazine also wrote that critics had felt “the new direction was inadvertently tone-deaf, rather than supportive of LGBTQ people.”
Many critics expressed outrage on Twitter, claiming that it is “racist” to sell white Skittles.
https://twitter.com/blackmajiik/status/847680467939729408?lang=en
https://twitter.com/polyeaster/status/875040968743018498
https://twitter.com/Waquinoa/status/847771148205133824
https://twitter.com/TrillestPhil/status/859822823413559297
Some Twitter users supported the decision and defended the company from the race-related backlash.
1 of the best things Ive seen during pride month @Skittles great to see high street brands supporting LGBT community #LoveIsLove #OneRainbow pic.twitter.com/KZSU87h7nw
— Hogwarts seeker Rach – The Earper Baker (@Hogwartseeker) June 9, 2017
y'all can't even appreciate skittles supporting pride without making it "racist" smh get over yourselves & stop playing victim
— rashel (@yoooitsrach) June 15, 2017
This is not the first year that Skittles has released monochromatic candy during Pride Month — they did the same thing in 2016, but did not face the same amount of backlash.
Skittles removed all mention of white candies from its social media accounts. The offending candies are now only in stores in the United Kingdom, although customers in North America can buy the white candies on Amazon. The switch to white began in March and will conclude in September.
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