Politics

EXCLUSIVE: New Pro-DeSantis PAC Launches Major Ad Buy On Christmas Eve

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A new political action committee boosting Florida Gov. Ron DeSantis’ 2024 presidential bid is releasing its first advertisement on Sunday since the group’s launch, the Daily Caller News Foundation first learned.

Good Fight is focused solely on broadcast advertising and will largely push positive messaging to boost DeSantis’ White House bid, according to a source familiar with the group’s creation. The super PAC is placing a $1.3 million reservation for its ad, titled “That’s Who He Is,” to run on broadcast and cable in Iowa ahead of the Jan. 15 caucus.

“Good Fight is a new super PAC, funded by donors who feel strongly about the Governor and First Lady’s message — that he’s a fighter, has strong conservative principles, sterling integrity, and effective leadership,” the source familiar told the DCNF. “They felt so strongly about the First Lady’s message, they wanted to back an ad that might look familiar to Floridians, as it tells the story of Who Ron DeSantis is as a father and fighter.”

WATCH:

The ad features Florida First Lady Casey DeSantis speaking on her husband’s background and role in their family while she battled breast cancer.

Another new pro-DeSantis super PAC, Fight Right, is focused solely on broadcast ads, while Never Back Down prioritizes building a ground game.

Also on Sunday, Fight Right is launching a $1.3 million anti-Nikki Haley spot in Iowa, the DCNF has learned.