US

Fashion Just Got Weirder With These LaCroix Swimsuits

No featured image available

Consumers can now take advantage of a weird fashion trend for summer with the LaCroix swimsuits available for sale Friday.

Public Space, a Los Angeles–based streetwear company, created swimsuits for men and women modeled after the LaCroix sparkling water beverage, according to USA Today. The company created a one-piece swimsuit for women with the LaCroix logo in the front. The swimsuits all reflect the specific flavors of the beverage including a Pamplemousse, Lime, Passion Fruit, Cran-Raspberry, Lemon and Pure, which is colored blue. The men’s swim trunks feature the same designs, which are in the same color, as well as a Fuji water bottle print.

“These are unofficial collaborations with [LaCroix] — we made these as a homage to them! Tammy (my design partner) and I are just here to give everybody a chuckle as they go about their merry ways this summer,” Public Space designer Eric Wu told The Daily Caller News Foundation in an email.

LaCroix Swimsuits Are Now Available From Public Space https://t.co/iUR79v4RQa pic.twitter.com/V7qPbPKahZ

— Zesty Fashion (@zesty_fashion) May 17, 2018

“I think they’ll be popular because [LaCroix] has built a cult brand that people absolutely love, especially for the summer,” Wu told USA Today in an email. “And we’re giving those fans a way to show that love at a pool party.”

“We enjoy bootlegging and riffing on corporate logos as a way of poking fun at consumer trends,” Wu added. (RELATED: For $168, You Can Buy Jeans … Well, If You Can Call Them That)

The brand also sells unique onesies — even one that features a Fuji water bottle.

Listen…. I never ask a lot from you…. but if u all gave me 50 cent I could get a Fiji Water onesie and THAT would benefit us all pic.twitter.com/h7sF6rwZ2m

— H. Harrington (@HiramEphraim) October 6, 2017